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About Google Analytics and Bounce Rate Indicator

There is a wide talk regarding Bounce Rate indicators for Google Analytics. Actually, this is a very important factor which will show… “how many bounce from your page". Correct? Not! Bounce Rate Indicator(BRI) has to do not only with that because if we only see the number then it actually tells us nothing. How come? [...]

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Case Study: A blog with lowest Bounce Rate ever

This article is a small case study on www.woman-on-top.gr . This website is a blog in Greek directed mostly to women of various ages or to men who want to know more about related topics. It maintains for a long time now an incredible low bounce rate around 1,7% on several thousands of visitors (to [...]

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How important is Direct Marketing in a website or web campaign?

A self interview… Don’t be surprised if you see someday on your google search for buying a car 10 results directed for you only, instead of 16.345.678 ones!!! Q: Dear Sir, you mentioned that Direct Marketing is part of a web concept and mainly attaches or must attach to any proper actions of trying to [...]

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