www.thechair.gr

Hotels and star rating. An environment in shift mode?

The thing is that the very star rating standard of hotels (5 stars, 4, etc) is under reconsideration. As many countries adopt this rating system for their hotels all these years (or under modification like Abu Dhabi) the fact that some (like British Tourism authorities) consider to change it is a huge thing to ponder [...]

Continue reading...

Case Study: A blog with lowest Bounce Rate ever

This article is a small case study on www.woman-on-top.gr . This website is a blog in Greek directed mostly to women of various ages or to men who want to know more about related topics. It maintains for a long time now an incredible low bounce rate around 1,7% on several thousands of visitors (to [...]

Continue reading...

How important is Direct Marketing in a website or web campaign?

A self interview… Don’t be surprised if you see someday on your google search for buying a car 10 results directed for you only, instead of 16.345.678 ones!!! Q: Dear Sir, you mentioned that Direct Marketing is part of a web concept and mainly attaches or must attach to any proper actions of trying to [...]

Continue reading...